More so, many researchers identify that both companies aim to establish a strong foothold on the American market as a launch pad for future product launches. During the same period, April posted a net profit of more than $1billion after reporting revenues of more than $8 billion (Mallin, 2011). Promotions in the Marketing strategy of Apple . The company’s quest is the development of useful products that can benefit consumers (through innovative technology). Employees with the most valuable work experience therefore form a majority of Samsung’s human resource pool across all its production plants. The company's efforts toward building brand loyalty have allowed Apple to differentiate itself from Microsoft, Samsung and other competitors in its various arenas. Furthermore, since the recent developments of the tussle between Apple and Samsung have not been addressed, the use of secondary research data will provide a broader understanding of the research problem. Apple’s business strategy has proved successful over the recent past. This paper proposes that Samsung should re-evalu… However, Steve Job’s influence on the technological giant has been the most profound and widely talked about. If there is one constant attribute in Apple’s business strategy is that they have successfully managed to control all the unpredictable elements concerning different components of their business strategy. However, it is important to point out that this area of competence has been ranked among the best globally (Mallin, 2011). However, even with the previous domination of the technological market (with international technological brands), Samsung has been able to establish itself as a strong brand. These observers attribute Apple’s value addition services to its ability to integrate different attributes of their hardware and software for a seamless user-experience. By sampling the case studies of Apple and Samsung’s business strategies, we see that both companies perceive the international market to be the new frontier for sustaining their business operations. Strategy – The direction taken by a business. Usually, experts explain that an efficient and effective business strategy is the most appropriate type of business strategy for a company (Chris, 2008, p. 1). In this event, the company launched a series of futuristic products such as “mobile phone watches, the PDA-phone, the digital camera cum mobile phone, the MP3 mobile phone and the its latest model of 3G mobile phone” (Henny, 2003, p. 6). Therefore, a company’s business strategy can be assumed to be the source for long-term profits because a company’s fight in the business world determines its market share and consequently its profitability. Samsung adopts a more liberal strategy over its engagement with its partners and unlike Apple, it does not limit the kind of information that its partners may release to the public. The company’s sponsorship of the Olympic Games is part of the company’s philosophy of producing better products and services for the betterment of humanity. The printer and notebook PC are only some of the products that have been launched in the European market using this strategy. Google’s android operating system has been closely associated with Samsung’s products because the two companies share a close working relationship that has seen most of Samsung’s products use the android operating system. We can describe Apple’s strategy in terms of product differentiation [Pt 1] and strategic alliances [Pt 2]. What’s your deadline? The broad differentiation generic strategy has significant implications on Apple’s strategic objectives. Apple is an American corporation that designs, manufactures and sells electronics, computer hardware and software, and personal computers. To support high employee talent, Apple came up with an effective fellow program, which rewarded employees for their outstanding performance. The aura of Steve Jobs still hangs in the brand universe introducing a notion of worship. For instance, Samsung’s galaxy tablet has been compared with Apple’s ipad, and Samsung’s Galaxy S mobile phone has been compared with Apple’s iphone (Mallin, 2011). The above statement has been apple’s motto for its production strategy. Samsung and Apple are two consumer electronics giants with global reach and loyal customer bases. It is almost impossible to point out that Apple has differentiated itself from its competitors by remaining unique. This approach is seen to be successful in the sponsorship of sporting events such as the world Olympics. The nature of the research topic is also too complex to be answered by a “yes” or “no” response and therefore the use of the qualitative research design will be able to expose the underlying dynamics of the research topic. Different organizations have different motivations for formulating their business strategies but as academicians; it is important to clear some of the misunderstanding held regarding business strategies. Samsung managed to do so and it consequently made a lot of money as a result. 28 May. Through the improvement of connection speeds, the icloud feature on the Apple television is expected to be functional in the near future. It represents one of the company’s key areas of competence because the company has achieved a high level of success on the memory chip market. The first goal of improving the company’s brand awareness in the international platform was however intended to beat its rival, Sony, which also enjoyed positive global brand awareness. This new marketing strategy was not part of Samsung’s 1990s marketing strategy, which introduced the notion that Samsung’s products were mainly obtained at a bargain. The decision to sponsor the Olympic Games was also part of Samsung’s acknowledgement that sports play a vital role in the betterment of the society. Comprehensively, we will be able to come up with a systematic review of the research problem by eliminating the less-precise effects size of the research information collected from the secondary research sources. The brand positioning of samsung has been such that it has something for everyone which wide array of products. Though taking a big leap in the company’s expansion strategy may not solve some of the company’ inherent expansionary problems, there is no doubt that such a strategy would simplify Apple’s expansion strategy. This strategy is further complimented by the focus on work experience as an important ingredient to Samsung’s working plan. This statement shows a keen conviction among Samsung’s management that its markets have unique needs and therefore, the products to be sold to these markets have to resonate with the unique needs and preferences of the market. Samsung does not witness the long queues that Apple witnesses during its product launches. The reputation of Apple as it is today is based on the desire strategy that it sets up at each product launch. Mallin (2011) observes that the success of Samsung can be attributed to its unique competitive strategies. VISA sought the services of MSN to create more brand awareness about a new promotional campaign aimed at reaching out to young people aged 18-29 through a website, which was custom designed to accommodate the campaign titled Happen (Jason, 2011). Let’s have a look at the Brand Positioning of Samsung Mobile and how Segmentation, Targeting and Positioning helped them become one of the leading smartphone makers in the world. Therefore, Samsung undertakes its operations in the most transparent manner and through the right moral compass; the company hopes to entrench its operations on the right ethical foundation (Henny, 2003). This trend shows that Samsung’s prominence in the Smartphone market has been on the rise. … For instance, consumer tastes, preferences and needs may change to reflect a new set of wants that companies have to conform to. There are however more speculations regarding an ambitious expansion strategy for Apple if it is to adopt a stronger acquisition strategy. Another constant attribute of Apple’s strategy is that they have been able to maintain a closed-ended business strategy where the public does not know different aspects of the company’s operations. Differentiation is what allows Apple to price its products at a premium and compel customers to compare Apple products with other Apple products, rather than with lower-priced products from other reputed marketers. The level of brand awareness realized from becoming one of the leading sponsors in the Olympic Games (alone) tripled after the games. Mallin (2011) also explains that Samsung has been able to stay competitive in the world market by “searching for loose bricks, changing the terms of engagement, and competing through collaboration” (p. 8). How to outmaneuver this competition is the most difficult challenge for the American company and it has to go back to the drawing board to identify how it will manage this challenge. Apple is engaged in the manufacture of hardware products such as Macintosh, portable music players, personal computers (PCs) and software, networking solutions, third party digital content and related software. Though many observers term apple’s market focus as arrogant, the company has earned a reputation for producing minimal gadgets, which do not compromise on quality (Jason, 2011). The company consequently made many millionaires – a development that elevates it above many of its rivals who have also conducted IPOs in the past. Obviously, issuing dividends to the company’s stakeholders is a sure way of sharing the company’s success with the people that matter (Jason, 2011). Chris (2008) explains that a business strategy should show different aspects of a company’s operations such as the scope of the company’s operations, the current consumer trends in the market, the unique capabilities that are bound to give a company competitive advantage and what needs to be done to secure the future of the business. Samsung has come from a period of financial doom to become one of the coolest brands in the technological market. Advanced coding techniques use integrated computer software such as the Computer Assisted Qualitative Data Analysis Software which does little to supplement the interpretative nature of the exercise (but improves the efficiency of the process altogether). Apple Wins One Patent Battle, But Legal War Just Heating Up Legal Landscape Still Muddy Android OS/Samsung vs. Apple is top smartphone fight in courts, and market. Sony’s CEO was quoted as saying, “To survive as a global player, we too have to change” (Mallin, 2011, p. 5). This movement transitioned Samsung’s position as the leading company in the digital age to the leading company on the innovative front. These events paint a strong emphasis on Apple’s business strategies because they have been able to succeed in markets that have been previously dominated by other giant players such as Samsung (in the hardware market) and Microsoft (in the software market). MARKETING STRATEGY AND 4Ps ANALYSIS: APPLE VS. SAMSUNG I. This analysis only shows the distinction between Samsung’s work ethics and western work ethics but it does not propose that Samsung’s work ethics are wrong. This approach seems reasonable due to the rapid change of technology in high tech market and continuous introduction of new innovative products within a short period of time. Apple’s online presence is also firm, especially with the existence of a virtual marketplace where the company sells digital content through App store, itunes, iBookstore among other online platforms (Mallin, 2011, p. 1). Apple's approach is product differentiation technique. This strategy improved the company’s competitive position with other competitors (Sony being the main competitor). And these retail outlets are such that they are more focused in helping the customer and making him comfortable with using Apple rather then selling the product and stuffing the product down customers throat. The latter may include the use of new technology, employment of competent and highly trained personnel (among others). The company discontinued the production of low-margin goods. Looking forward, Samsung expects to take advantage of increased internet penetration in most of its primary and prospective markets to introduce newer technology. Apple and Samsung, actually, considered as pioneers in technological industry. However, due to the ongoing court battles between Apple and its rivals, the company is expected to spend a few million dollars settling these cases but in equal regard, observers do not see this move as having a significant impact on Apple’s financial books (Jason, 2011). These sponsorships started Samsung’s journey as a global sponsor in Olympic Games – a trend that continued through the sponsorship of the Torino 2006 Olympic Games and the Beijing 2008 games. CAPSTONE PROJECT: STRATEGIC MNGMNT OF APPLE INC AND SAMSUNG GROUP 3 Apple’s business-level strategy is differentiation and Samsung’s business-level strategy is cost leadership. Samsung’s participation in the Olympic Games is perceived to be among the main reasons for the ascension of the Samsung brand to the top of the electronics market. This strategy is supported by Samsung’s participation in the Salt Lake 2002 Olympic Games where the company offered millions of dollars in sponsorship through the provision of wireless equipment to facilitate the smooth running of the games (Jason, 2011). As part of Samsung’s strategy to dominate the digital market, the South Korean company hopes to eliminate the bottleneck challenges and the lack of uniformity in its production strategy (as some of the main barriers preventing it from ascending to the top of the digital market). 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