https://www.socialandloyal.com/7-social-media-contest-ideas-for-your-social-loyalty-program/, Richards, R. (2017, June). If you are new to the game, then there’s no need to panic; all you need are these top, While it was previously thought that headlines should be short and to the point, it seems like audiences now have an appetite for longer headlines. Heart Attack. plan to increase their budget for interactive content. https://agate.id/online-advertising-html5/, Akhtar, O. Hm… let’s see: Facebook, YouTube, Instagram, Snapchat, Tumblr, Pinterest, and so many others. “In the blink of an eye.” http://news.mit.edu/2014/in-the-blink-of-an-eye-0116, Upland Kapost. 22. Success comes with. Interactive content just happens to be the new and improved way to interact with customers. For example, the NY Times released an interactive calculator that computed the amount you’d get back as a result to the changes in the U.S. tax code in 2017. “20 Examples of Truly Engaging Interactive Content (Updated).” https://buzzsumo.com/blog/20-examples-truly-engaging-interactive-content/, Nuckols, B. skim through blog posts to look for opinions and recommendations. (2019). Here are 10 statistics that prove interactive content is the future of digital marketing. According to FinancesOnline, “the conversion rate for companies that use gamification is 700%.”. Since the consumer expects to receive high-quality content from the brands they use and prefer, focusing on developing top-shelf content for your brand can take your company to a whole new level. Bandersnatch followed a character named Stefan , a tormented game developer who was forced to make a number of simple and tough decisions to release a video game. For example, consider Hulu. The point being: the more visual data and interactive content you include in your content marketing, the more memorable it will be. That’s how you become a respected part of your industry. (2020). Let’s now have a look at the B2C performance in terms of content marketing: what’s the recipe for success? The frequency of your posts can turn out to be crucial for your business. 80% of online visitors watch a video only 20% read the content. The coronavirus pandemic has sickened more than 91,602,200 people, according to official counts. It has been found that headlines that are longer than 14 words on average get 5X more backlinks. (2017). 10., 11., and 12. That’s largely because it works. Basically, content marketing statistics show that content marketing is most effective if you are able to create content that helps solve specific problems that your target customers face. . … Don’t miss out on the great opportunities it offers. When these bits of information are taken together with the fact that the brain can also compute complete images in 13 milliseconds, its little wonder infographics are as popular as they are. Those gamers play on average 13 hours per week. Find out what works and invest your time and energy to do it well! https://blog.wishpond.com/post/52173284787/10-amazing-examples-of-branded-facebook-contests-done, Yerian, D. (2019. There is no single metric with which to measure content. Creating an optimal content marketing strategy is essential. It is the best way to make your product stand out, regardless of how competitive your niche is. • One in every 8 South Africans is HIV positive. Contrary to popular belief, coming up with a content marketing strategy isn’t that difficult. It has been found that the percentage of businesses that document their content marketing strategy has grown over the past few years to 69%. Now, let’s have a look at what visual content stats have to say: As we saw, video content stats show video is the future of marketing. But other interactive infographics don’t rely on inputting information for personalized results. It’s not an easy job to assess the exact content marketing ROI. 19., 20., and 21. say they believe in quality written content as the best content marketing strategy. “Why We’re More Likely To Remember Content With Images And Video (Infographic).” https://www.fastcompany.com/3035856/why-were-more-likely-to-remember-content-with-images-and-video-infogr, Keefe, C. (2019, September). 2020.08.10. (2019, March). Although this seems to run counter to my argument here, it actually reinforces it. Its purpose is to evaluate the quality of an Airbnb listing. Using their video game creation software, you can create a game such as “Kite Kittens.” “Kite Kittens” is a side-scrolling, Nyan Cat-type video game where a kitten is attached to a kite overcoming obstacles and avoiding enemies. You create great content, you become a leader – and you attract your audience. If stealing picnic baskets from hikers in a national park isn’t your thing, you’d be smarter than the average marketer to use interactive content. 1. We can always use better productivity – there’s always another boundary to push. October). This will give you a bird’s eye view of what’s actually happening in your marketing. “10 Statistics That Prove Interactive Content is the Future of Digital Marketing.” https://outgrow.co/blog/interactive-content-future, Outgrow. Facebook follows closely at number 3. It gets you more leads and traffic than any other type of marketing, and it builds the trust and loyalty of your audience. Today, content marketing in all its forms is considered to be the backbone of any successful marketing strategy, regardless of the size of the company or the niche it operates in. Let’s look at video game software company, Gamify. This report defines the Top 2 respondents (extremely/very) as “most successful” or “top performers,” and the Bottom 2 This way the... Boston Taken together, games have a bright future and convert, if you reinvest in them. https://www.gamify.com/gamification-blog/7-successful-gamification-case-studies-and-what-made-them-so-effective, Statista. 2017, November. B2B ecommerce sales are growing at a faster rate than B2C ecommerce sales and … But with so many choices of interactive content out there, it paints the picture that it’s complex. Both B2B and B2C marketers love content marketing nowadays even for that reason alone. Before we move on, there is an important question content marketers often ask themselves: Answer: As often as you are able to produce quality content! plan to invest more in content marketing (FYI, digital marketing comes second with 57%). On the one hand, you have the quiz itself, and on the other you have the different branches informed by the choices a prospect can make. Today, we’ll focus on the top 4 types of content marketing metrics. According to. (2020). Contests are a great way to involve the customer in a variety of marketing functions from customer engagement to brand loyalty. Now that those are out of the way, let’s start by looking at a few general interactive content statistics before moving on to these four types. As a visual species, humans find videos more engaging, more memorable, and more popular than any other type of content out there.Video as a means of storytelling and advertising is no longer a nice option – it’s a necessity. According to the BBC website: “Investigate how the world around you has changed since you’ve been alive; from the amount the sea has risen, and the tectonic plates have moved, to the number of earthquakes and volcanoes that have erupted.”. Almost 3 out of 4 people will recommend a brand based on whether or not they offer giveaways and competitions. In fact, Visme cites 90% of the information transmitted to the brain is visual in nature of the information transmitted to our brains is visual, with the brain processing visual cues 60,000 times faster than textual ones. CDC twenty four seven. 30 Content Marketing Statistics, Trends & Data for Your 2020 Strategy Content While content marketing can evoke various meanings, depending on the context, it is defined as gently marketing products and services with content shared through blog posts, videos, social media and more. Content marketing statistics for ecommerce. It offers something to every kind of audience, and it is highly personalized, compared to most other approaches. Budget and financing are always the factors that give you a reality check when devising your content marketing strategy. 745 Atlantic Ave The results bore out that “66.8% of giveaway organizers who answered the survey run giveaways on more than one network. Saving Lives, Protecting People. “Global Gamification Market 2019-2023| 30% CAGR Projection Over the Next Five Years | Technavio”. If you’ve ever done content marketing, you know it can be as testing as climbing a mountain peak. Updated: What is B2B Content Marketing in 2021? Contrary to popular belief, coming up with a content marketing strategy isn’t that difficult. (HubSpot, 2020) Nearly 40% of marketers say content marketing is a very important part of their overall marketing strategy. reduce their traditional marketing budget in favor of digital marketing. You watch a program. It is among the most profitable approaches to marketing in 2019! From the Internet of Things and interactive whiteboards to immersive augmented reality and digital curriculums, the EdTech landscape is a complex mix of hardware and software solutions. 4/5 of marketers think interactive content engages readers. Here, hint.fm overlaid interactive graphics on a static image of the United States to demonstrate current wind speeds across the nation—a feast for the eyes! Read on to find out more content strategy statistics that will help you in your content marketing efforts. For now, let’s focus on a handful of types. The program will literally not continue without action on your part. Content marketing is 3 times more efficient in terms of leads than outbound marketing. Nowadays people monetize their posts and make a living out of it. Interactive content engages readers more than chunks of boring text. You may also view website tutorials for the interactive content: Interactive content, interactive maps, population pyramids, … The, AR is the same thing as VR, minus the headset. The fruits of Mazda’s labor proved to be successful with an interaction rate over 3%. The message is loud and clear, guys. Another interactive calculator example is for mtnonline.com, which is a telecommunications company operating out of Nigeria. That’s right, content is the King of marketing nowadays. But at the same time, Ceros found conversion rates for websites is nearly 2.4% higher for businesses practicing interactive marketing than those that aren’t. Most B2B marketers are now using content marketing to achieve their top-of-funnel goals. Since buyers nowadays are constantly looking for informative content that will make their lives easier, creating and delivering high-quality, informative, and relevant content can help you position your brand as an authority in your particular niche, which, in turn, helps attract more customers. The use of games in marketing and other industries is also known as gamification. “Top Gamification Statistics of 2020: Next Level Gaming.” https://review42.com/gamification-statistics/, Mahesh, S. (2015, December). https://www.businessnewsdaily.com/4541-gamification.html, BusinessWire. 21% of video marketers plan to include interactive video in their 2020 video marketing strategy. If you're looking to make data-driven decisions based on your organization's analytics, these videos are for you. This is interactive video. Create a specific match-up by clicking the party and/or names near the electoral vote counter. In other words, as a content marketer you establish relations with your target audience, they follow you and you regularly feed them quality content to keep them coming. Take quizzes, for example. If you need a diversified content marketing strategy, there are plenty of options. 30 Content Marketing Tools to Grow by 250,000+ Visits. “Gamification Case Studies 2019 Examples”. It’s about establishing a two-way conversation. Save my name, email, and website in this browser for the next time I comment. https://outgrow.co/blog/generate-qualified-leads, Outgrow. After surveying hundreds of online marketers, we were able to put together the following visual content marketing statistics for 2020. 78% of content marketers incorporate press releases into their content marketing strategy. Chances are, there are at least one or two points that you haven’t considered so far. say posting on blogs is the most important content marketing they produce. Success comes with planning. Skip directly to main content Skip directly to footer. Studies indicate that at least 75% of consumers aged between 18 and 34 watch video content at least once a day. worldwide intend to spend more on content creation. 3 Every year, about 805,000 Americans have a heart attack. In the United States, someone has a heart attack every 40 seconds. It’ll keep prospects and customers coming back for more. , then there’s really only one way of doing that. For a full list of topics: A-Z Index. 3. and 4. To reach your audience through content marketing, create engaging content and spread it around. are likely to choose popular-brand products. That’s what’s great about content like interactive calculators—because computations change frequently, it means that interactive calculators have reusable value. Content marketing and blogging are closely linked together. Audiences can choose which blogs or YouTube channels to follow. If you need a, , then here’s a statistic you simply cannot ignore. The point of this calculator is to figure out your specific impact on the planet based on the plastic you consume. 5. Also, it captures valuable customer data. Content marketing is an amazing way to reach your audience and have them listen with awe to what you have to say. Before we start with our stats, have a look around first: 92% of marketers and businesses report content as a valuable business asset. It will pay off sooner than you think. Audiences can choose which blogs or YouTube channels to follow. If you are new to the game, then there’s no need to panic; all you need are these top content marketing statistics to find out how content marketing works and how it can benefit your business. “Customer Engagement Using Interactive Content”. (2014, May). Let’s update ourselves together on the. “Do Infographics Increase Reading Comprehension and Recall? Boston’s Content and Digital Marketing Agency, greater rate of engagement, resulting in improved data quality, Get Paid For Your Pad: How to Maximize Profit From Your Airbnb Listing, “Facebook became London Drugs’s ‘#1 source of website traffic referral.’”, The Importance of Planning in the Content Creation Process, 25 Interactive Content Statistics for 2021. Instead, AR is primarily used with a smartphone, and with a projected, Interactive video involves audience participation to continue. Agate. (2017, March). using long-form content is that it allows readers to get more information out of reading a single long-form article or blog post. This makes email the third most popular distribution channel, just behind social media at 91 percent … According to Buzzsumo, “the number of interactive posts has increased by 33 percent, but the average number of shares has fallen by 62 percent.”. 45.5% use Facebook and Instagram to an equal extent,” according to easypromos. 70% of marketers say interactive content is … Together they form a synergy that has changed the digital marketing world. Introduction to Statistics is a resource for learning and teaching introductory statistics. This work is in the public domain. Submit. A Conversation With… is a series of chats focused on Computer Graphics and Interactive Techniques, within a small group of people taking place on 4th and 5th December 2020. 60% of B2C marketers use content marketing strategies. 26% of the total marketing budget of B2C marketers, 21 Mind-Blowing WeChat Statistics in 2021, Internet of Things Statistics, Facts & Predictions [2020’s Update], Crucial Twitter Statistics, Facts and Predictions in 2020. There are four common types of interactive content that we’ll hone-in on in this blog, which are: Interactive infographics are just like static infographics in that it’s essentially a chart with a collection of useful information. Speaking of, nearly 80% of marketers agree that interactive content can prove their worth time and time again. (2019). Creating an optimal content marketing strategy is essential. Of all the 2020 EdTech trends, the ones to watch are those that focus on connectivity, media enrichment, and student-centered learning. Whether you are an established organization or an up-and-coming startup, using various types of content marketing can help your business grow and reach that bottom line. 66% of marketers have reported greater audience engagement after using interactive content (2) As of Wednesday morning, at least 1,961,600 people … At the beginning of the ad break, Hulu gives you a choice to see a “normal” ad break, or an interactive one. Contests are among the oldest forms of interactive marketing. is an amazing way to reach your audience and have them listen with awe to what you have to say. It provides an all-encompassing experience. But the main challenge lies in being consistent in maintaining the high level of quality that your customers demand in the content you create. It’s that easy. The key here is motion. “Interactive Content Marketing: A Beginner’s Guide.” https://www.ceros.com/resources/interactive-content-marketing-beginners-guide/, Chibana, N. (2020). Saving Lives, Protecting People Centers for Disease Control and Prevention. (MarTech Advisor) The same study also found that interactive email content leads to a 73% increase in the click-to-open rate. Yes, B2B content marketing statistics 2019 are clear that more frequent blog posts boost engagement. The effectiveness of branding is indisputable. Videos added to email content can increase click rates by 300%. As a result, “Facebook became London Drugs’s ‘#1 source of website traffic referral.’”. That’s how you become a respected part of your industry. This calculator is a bit different because it uses sliders that automatically change the computation result depending on how much you slide it. 15. The more content you post on blogs – the more traffic and engagement you can expect. This makes interactive content a form of customer-centric marketing. in today’s world should not be underestimated is because of its ability to reach out to a wider audience. Enjoying content marketing stats? “Maximize Online Advertising with HTML5”. Stay tuned, there’s more: If you need to know your content marketing ROI statistics, then there’s really only one way of doing that. We help you understand the hidden levers that impact your customers’ buying decision process, develop the right marketing strategy for your unique business case, and effectively execute and measure all aspects of your Account-Based Marketing program. Video game designer, Gamify, offers an excellent example of this. say they use ways to analyze the performance of their blog. While it was previously thought that headlines should be short and to the point, it seems like audiences now have an appetite for longer headlines. believe that branded content is more effective than traditional advertising. They’re pretty easy to understand. In fact, interactive content does more than merely grab the audience’s attention. Getting lost is never easy, and the process of getting lost can take the form of wandering until you latch onto something familiar. 36.7% of marketers say that creating engaging visual content remains their greatest challenge. By posting more often, you build up trust and credibility. What we refer to as content in a content marketing strategy can be anything from written content, such as blog posts, articles, guest posts, ebooks, newsletters, etc., to visual content such as infographics and videos that are posted on social media platforms and the company’s own website. The latest statistics show that as many as 87 percent of marketers use email marketing to disseminate their content (Content Marketing Institute, 2019). Those types of commercials don’t call for an immediate response. For product-related businesses, the most important thing is to use content marketing to demonstrate how awesome your product is. ( 2014, January). Today we are here to discuss content marketing statistics and why they are so important in 2020. While on average B2C businesses and marketers dedicate just up to 26% of their total marketing budget to content marketing, research has found that only those businesses and marketers that put aside at least 40% of their total marketing budget for content marketing are successful. use content marketing as a part of their marketing strategy. On average, 2.72 % of eCommerce website visits get converted into sales. Consistent with the interactive calculators by the NY Times and mtnonline.com, this calculator by Earthday adjusts its computations based on the information you enter in real-time. • By the year 2020, there will be 15 people aged 65 and over for every new baby born. Take action and make the best out of that information. It isn’t just for kids, tweens, and teens. After surveying hundreds of online marketers, we were able to put together the following visual content marketing statistics for 2020. Together they form a synergy that has changed the digital marketing world. This is because there’s more involved in creating interactive content than static content. For instance, Buzzfeed’s interactive quiz, “Sorry Olds, Only Gen Z Can Make It Through This High School Quiz.” is an interactive video quiz. 21 Interactive Content Stats That Marketers Need to Know in 2020 In December 2018, Netflix viewers were introduced to the platform's first interactive film, Black Mirror: Bandersnatch . Everyone sees the same billboards and pay-per-click ads and hears the same commercials on TV and radio. Content marketing can be great for almost every business under the sun. It has been found that the percentage of businesses that document their content marketing strategy has grown over the past few years to 69%. While few companies are actually using it to deepen relationships with their customers, this trend is likely to take off in the coming years. Did we do a solid job convincing you to use interactive content? Mobile internet users account for 91 percent of the global online population. “29 Infographic Statistics You Need to Know in 2020” https://visme.co/blog/infographic-statistics/, Outgrow. Centers for Disease Control and Prevention. set the highest priority to content creation. Use every blog post as part of your strategy – it will pay off! MESH is a digital marketing agency that has pioneered Account-Based Marketing via our proprietary Outcome Driven Marketing (ODM) methodology. Organizations started realizing the potential of corporate blogs back during the early 2000s. The point is that their prize was relevant. 2015. with more than 100 employees will invest in content marketing. Most B2B marketers are now using content marketing to achieve their top-of-funnel goals. That means content creators have to make interactive videos for each choice made by the user. Examples and Benefits to Guide Your Strategy”. Netflix Statistics in 2020: The Status of the Internet Streaming Giant At the turn of the century, Netflix barely existed, at least when compared to the Netflix of today. and 5 million blog posts per day, while 73 million people listen to podcasts every month. Since buyers nowadays are constantly looking for informative content that will make their lives easier, creating and delivering high-quality, informative, and relevant content can help you position your brand as an authority in your particular niche, which, in turn, helps attract more customers. Those are just some of the reasons why content marketing effectiveness is such a big deal in 2020. “Survey: How Brands Use Giveaways Today.” https://www.easypromosapp.com/blog/en/2019/01/survey-how-brands-use-social-media-giveaways-today/, Lynkova, D. (2019, August). 15% of video marketers plan to include TikTok in their 2020 video marketing strategy. 6. Content marketing is the King of marketing nowadays. have already implemented content marketing in their strategy. Importance of Interactive Content. have a designated employee to monitor content creation. 15% of video marketers plan to include 360 degree video in their 2020 video marketing strategy. In content marketing, however, marketers have the advantage of reaching their particular audience on a deeper level. To help keep you informed, we’ve put together a rundown of all the top content marketing statistics and trends that you need to know in 2020. integrate press releases into their content strategy. Video is a highly effective form of content and its popularity has gone hand-in-hand with the rise of social media. ... 2020.08.17. And why shouldn’t you? https://www.businesswire.com/news/home/20190813005394/en/Global-Gamification-Market-2019-2023-30-CAGR-Projection, Ceros. Everyone sees the same billboards and pay-per-click ads and hears the same commercials on TV and radio. This means that interactive content has a time and place. Their Data Usage Calculator, as with the NY Times example, is simple. . Hint.fm tries the standard static infographic approach with a twist. More than 16 blog posts a month on average result in around. 45% of organizations admit that their main concern is the social media algorithm changes. Your feelings are highly valuable in making effective decisions, especially if you tend to over-intellectualize projects. Content marketing is about long-term ROI. They asked about giveaways and contests—specifically how much the participants did them, which platforms they used, etc. BBC does a great job with this in “Your Life On Earth.” This example showcases personalized results based on data you enter, such as your sex, birthday, or height. Download gold price historical data from 1970 to 2020 and get the live gold spot price in 12 currencies and 6 weights. Hm… let’s see: Facebook, YouTube, Instagram, Snapchat, Tumblr, Pinterest, and so many others. show that content marketing is most effective if you are able to create content that helps solve specific problems that your target customers face. Keeping the, in mind, we are going to take a quick look at some of the most important. Why Interactive Content Is Considered the Future of Content Marketing: Interactive Content Statistics. Content marketing is crucial to any marketing strategy, mainly because it helps provide answers to some of the most pressing questions of your target demographic. Long-form articles and blogs of over 3,000 words receive 3x more traffic. however, marketers have the advantage of reaching their particular audience on a deeper level. Having determined a goal, the content must include multiple, clear calls-to-action. If you continue to use this site we will assume that you are happy with it. are clear that more frequent blog posts boost engagement. Publishing on only one platform isn’t enough if you want to cast a wide net for your audience. The main ingredients you need to make things work for you are, – product announcements, online newspapers or magazines, – still one of the best marketing tools around and the one with the highest ROI, easy to understand and a great way to share information visually, infographics are a cool content marketing format, – always a great way to support your product, The important thing to make a note of is almost ANY business out there can benefit from a good. “ How Interactive Content Can Help Generate Leads”. 27% of businesses say that the biggest challenge faced by them when creating their own content is the lack of data. How huge exactly? Still not sold on gamification to power or boost your marketing? CAGR, according to Investopedia, is “the rate of return that would be required for an investment to grow from its beginning balance to its ending balance, assuming the profits were reinvested at the end of each year of the investment’s lifespan.”. But the main challenge lies in being consistent in maintaining the high level of quality that your customers demand in the content you create. Mazda built an in-ad game called “Lightrider.” Its purpose was to advertise their 2015 Mazda2 line of vehicles. Some of the best examples of content marketing are ebooks, entertainment content such as videos and blogs, and webinars. (2020, May). Let’s dive into more stats. 16., 17, and 18. “Interactive Content Marketing – Statistics and Trends”. Quality is always key! Here comes another list that will shed some light on the matter: If you are looking for solid content marketing growth, then here’s a statistic you simply cannot ignore. As the Junior Copywriter at MESH, Jayme brings a quality craftsmanship and artistry to assignments he creates, as well as a bit of motion to the office as a freestyle dancer. To create value and trust, facts, statistics and quotes could be included in content. Blog posts are getting longer, filled with more images and interactive content. Since Bandersnatch's success, the entertainment industry and brands have continued to jump on the interactive content bandwagon with high-priced AR/VR and even video-game based campaigns. Out of these three, we mostly specialize in Everything. These are quality results for the automotive industry. It has been found that headlines that are longer than 14 words on average get 5X more backlinks. Several marketers and strategists have declared interactive marketing the future of content. , when it comes to the type of content that is being favored by businesses, it has been found that more and more businesses are turning towards social media content, which makes up for 95% of the total content created as part of their content marketing strategy. Make 24-51 blog posts product is Disease Control and Prevention Drugs ’ s a example... People Centers for Disease Control and Prevention part of their budget on content ROI. In them various, can be made interactive by incorporating an interactive calculator Generated 11,592 Qualified leads.. Organizations started realizing the potential of corporate blogs back during the early 2000s of data strategy Statistics prove. Games have a heart attack every 40 seconds by 250,000+ visits intuition is like a compressed of! Top 4 types of commercials don ’ t call for an immediate.! 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